Does the look and performance of your website need to be improved? Are you now thinking about investing in a makeover of your virtual storefront?
Competition is fierce, which is why your business must stand out from the competition. A website redesign could be the perfect solution! Not only will your site be up to date, but it will also be based on digital best practices.
As with any successfully delivered project by a web design solutions provider, good preparation is essential. This is why an audit of your website will be carried out. An analysis of each page of your site is carried out to determine the efforts to be put in place.
Before you get started, learn the steps to follow to develop an effective strategy.
PREPARING FOR A WEBSITE REDESIGN: THE STEPS
ESTABLISH A BUDGET
The price associated with designing a website can vary from project to project. Several factors such as the complexity of the project or the workload associated with its design determine the price of the bid. In order to make a thoughtful and sustainable investment, be sure to set up a budget associated with this project.
The budget is an important element that will help you determine the best avenue to choose. This is based on your objectives as well as your immediate and future needs. Having an idea of a budget envelope in mind will also allow you to identify your limits.
Did you know that it is possible to partially redesign your website to reduce the investment? You are not obliged to review your entire window. Sometimes a general review and some optimizations will give a boost while waiting for the complete overhaul.
DEFINE OBJECTIVES AND NEEDS
Each company has different objectives depending on the market in which it operates. For example, a company that offers plumbing services will seek to offer its services locally.
An online store aims to sell the greatest number of products on a medium or large scale. As you can see, the needs of the business and the strategy to adopt will be very different. This is why it is essential to take a range of factors into account.
To assist you in settling your objectives, ask yourself the following questions:
- Who is your product or service aimed at?
- What could your business benefit from quickly?
- How successful do you want your business to be in the coming years?
- Is your notoriety already established?
- Does the brand image match your products or services?
By answering these questions, you will be able to better understand the objective of your redesign project as well as the needs of your business. You may find that your visual identity should be revised before moving on to redesigning your current site. By having a clear idea of your business objectives, it is easier to offer a product that meets them.
WRITE DOWN THE DESIRED FEATURES
Redesigning a website is ideal when a business is growing and wants to offer more to its customers.
An older site will be limited by its functions, loading time, and interface. It’s likely that its visual appearance is also outdated and in need of a significant update. Don’t forget that your website is the first thing your potential customer sees. You could also compare your site to your physical store.
A redesign is a great opportunity to refresh the design and user experience, but also to add new features.
Do you have a well-established store, but do not sell your products online? Transforming your current site into an e-commerce store will increase your sales and reach more potential customers.
However, sometimes you have to migrate to another platform in order to access these options.
CHANGE PLATFORMS WHEN REDESIGNING YOUR WEBSITE
In order to access great features, website-building platforms like Wix require a paid subscription.
These web platforms are often poorly optimized and do not offer interesting performance. By opting for a tailor-made site, you will obtain better results. We are thinking in particular of an increasing conversion rate as well as increased visibility on search engines.
However, the migration to a platform like WordPress or Shopify must be done in due form. A bad operation could have significant repercussions on several levels, but especially for the organic referencing of your website.
In the migration process, it will also be necessary to provide a structured redirection plan. For people who don’t know about it, this is no easy feat. This is why a qualified responsive web design services provider is your ideal partner for this type of project.
FOCUS ON AN EFFECTIVE SEO STRATEGY
Here you are with a refreshed and optimized website that performs! But still?
A luxury car is an eye-catcher, but it’s no use without an engine to power it. A website is only part of the equation. Quality SEO is to the website what the engine is to the car.
Tools like Google Analytics allow you to analyze traffic, visit duration, bounce rate, and more. They allow you to keep tabs on your site’s performance and provide insight into your return on investment.
Marketing strategies like Inbound Marketing will help your organic SEO, but will also generate engagement with targeted users.
By adding original blog articles to your site, you increase the amount of keywords relevant to your business. By providing a newsletter, you increase the possible conversion rate. Add a CRM and keep control of your leads.
These are just a few ideas for strategies. The opportunities are endless when you decide to improve the visibility of your site on the Web.
Performing a website redesign is a great way to give your business a facelift. It can help you stand out from the competition and drive conversions.
First, you need to establish a budget that works for you. This should allow you to make an investment that aligns with your business objectives.
Then determine your immediate and future needs and goals. It may be wise to review your brand image and graphic charter before moving on to redesigning the website. This will also simplify its design.
Write down the functions you would like to find on your website.
Consider a change of platform to improve the performance of your new digital storefront. By opting for a more efficient system, you ensure a better position in search results.
Integrate a marketing strategy into the redesign of your site. A beautiful site is good, but well-referenced web pages are optimal!
Implementing these suggestions will allow you to establish your specifications and stay on track with your project.